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A personal mission from Michael Fox

Long-term care will touch nearly every family. The only question is whether you'll be ready for it.

I lived it in my own family. The cost is real, the toll on loved ones is real, and the depletion of a lifetime of assets is real. After going through it with my mother, I am committed to helping every person I know protect themselves and the people they love — before it's too late to qualify.

Quick answer

Long-Term Care Planning in Plain English

What is long-term care planning, and who pays for care?

Long-term care planning covers the cost of help with everyday activities such as bathing, dressing, and eating, which standard health insurance and Medicare generally do not pay for on an ongoing basis.

Key facts

  • Medicare may cover limited, medically necessary skilled care after a qualifying hospital stay, but it does not pay for ongoing custodial long-term care (source: Medicare.gov).
  • Medicaid can pay for long-term care only after a person meets strict state income and asset limits.
  • Long-term care can be funded three ways: paying out of pocket, buying traditional or hybrid long-term care insurance, or relying on family caregivers.
  • Hybrid life-and-long-term-care policies pay a death benefit if care is never needed, which addresses the common 'use it or lose it' objection to traditional policies.
  • Health underwriting means eligibility must generally be secured before a diagnosis; planning is easier in the late 50s and 60s than after a health event.

Common questions

Does Medicare pay for long-term care?
Generally no. Medicare may cover a limited period of skilled nursing or rehabilitation after a qualifying hospital stay, but it does not pay for ongoing custodial care such as help with bathing, dressing, or eating. Details are published at Medicare.gov.
When should someone buy long-term care coverage?
Most people apply between their late 50s and early 70s. Premiums rise with age, and approval depends on current health, so waiting until a diagnosis often removes the option entirely.
What happens if I buy a policy and never need care?
Traditional long-term care policies pay only for care. Hybrid policies that combine life insurance with a long-term care benefit pay a death benefit to the family if care is never needed, and many include a return-of-premium option.
What does long-term care actually cost?
Costs vary widely by state and setting, from in-home aides charged hourly to private nursing-home rooms costing six figures per year. Current national and state figures are published in annual carrier cost-of-care surveys and by the U.S. Department of Health and Human Services.

Reviewed by Michael Fox, licensed insurance professional, Cherry Hill, New Jersey. Educational information only — not tax, legal, or investment advice. Product availability and features vary by state and carrier.

My mother

This isn't theoretical for me. It was my family.

My mother's experience with dementia and long-term care changed how I see this work. Dollars she and my father built over decades went toward keeping her safe and cared for. Family members rearranged their lives. We coordinated aides, doctors, medications, and finances week after week.

I cannot change what happened to my family, but I can use what we learned to help another family prepare sooner — while they still have time, choices, and the health to qualify.

In loving memory of my mother — and in service to every family that still has time to prepare.

— Michael Fox

Assets being depleted

A lifetime of careful saving is spent down faster than most families ever expect.

Family members stretched thin

Adult children become caregivers, schedulers, and financial managers — often while raising their own kids and working full-time.

In-home care adds up fast

Aides, equipment, modifications, transportation — the bills come weekly, not just monthly.

Decisions made in crisis

Without a plan, choices get made under pressure — at the worst possible time.

A true story · Meryl Comer

"He was 57. A physician at NIH. Young, fit, brilliant. Then came the diagnosis — and life crashed down around us."

Meryl Comer is an Emmy-winning broadcast journalist. Her husband, Dr. Harvey Gralnick, was a National Institutes of Health researcher when Alzheimer's took hold at 57. They had life insurance. They had disability insurance. They were protecting each other.

None of it mattered. Without long-term care coverage, the next two decades became a "straight financial bleed" — and both of them had to leave the workforce to manage it.

"We had disability insurance. We had life insurance. None of it mattered — the aftershock was a straight financial bleed because of care."

"I have two policies to cover myself now. I don't want my son doing for me what I'm doing for my husband. I don't want to be remembered that way."

Meryl is now co-founder of UsAgainstAlzheimer's and a national caregiver advocate. Her story is not unique — it's the future for millions of families who don't plan ahead.

2:15 · Watch Meryl in her own words

The hard truth in this story:

  • Long-term care is not a senior issue. It can begin in your 50s.
  • Life and disability insurance do not pay for in-home care or memory care.
  • The caregiver pays too — emotionally, physically, and financially.
  • You can only buy coverage while you're still healthy enough to qualify.

The numbers people don't see coming

Long-term care is the largest unprotected risk in retirement.

Most families assume Medicare will cover long-term care. In most cases, it will not pay for ongoing custodial care. Medicare may cover limited short-term skilled-nursing or home-health services when specific eligibility requirements are met. Medicaid eligibility and asset rules vary by state and individual circumstances.

70%

of people 65+ will need some form of long-term care

3+ years

average duration of long-term care for women

$9,500+

median monthly cost of a private nursing home room

$6,300+

median monthly cost of a home health aide (44 hrs/week)

$5,900+

median monthly cost of assisted living

Generally not covered

Ongoing custodial long-term care is generally not covered by Medicare or standard health insurance. Limited skilled-nursing or home-health services may be covered when specific eligibility requirements are met.

Industry averages drawn from the U.S. Department of Health & Human Services (LongTermCare.gov) and Genworth Cost of Care Survey. Costs vary by region and care setting.

The Long-Term Care Reality Quiz

6 questions. Eye-opening answers.

Most people guess wrong on every single one. See how close you are to the truth — and what it really means for your family.

1/6

Question 1 of 6 · The odds

Of Americans turning 65 today, what percentage will need some form of long-term care in their lifetime?

Why I want everyone covered

Long-term care planning is a love letter to your family.

Protect a lifetime of savings

Coverage transfers risk away from your retirement portfolio so a long care event doesn't erase decades of work.

Protect the people you love

Your spouse, children, and siblings deserve to be your family — not your unpaid 24/7 caregivers.

Choose how and where you receive care

With benefits in place you can choose home care, assisted living, or a quality facility — instead of taking what's available.

Apply while you still qualify

Health underwriting gets harder every year. The best time to apply is before a diagnosis you don't yet have.

Long-term care calculator

See your real exposure in under a minute.

Adjust the inputs to your situation. The result is an estimate to start a conversation — not a quote — but it reflects the real math families face.

Your inputs

Projected total care cost

$619,900

Based on $17,219/month in 18 years (inflated from today's $8,500/mo) × 3 years of care.

Impact on retirement assets

~83% of assets consumed$130,100 remaining

Estimated value of family caregiving

$93,600

20 hrs/week × ~$30/hr × 52 weeks × 3 years. This is unpaid time from spouses and adult children — time, energy, and earnings that don't come back.

What to do with this number

A long-term care plan — traditional LTC, hybrid life/LTC, or an annuity with care benefits — can transfer most of this exposure for a fraction of the projected cost, if you act while you're insurable.

Review my options with Michael

Three ways to protect yourself

There is a fit for nearly every situation.

Click any option below for a clear, plain-English explanation — how it works, a real example, and an honest look at the benefits and drawbacks.

Traditional long-term care insurance

Dedicated coverage with the highest benefit per premium dollar. Built specifically for the job of paying for care.

Hybrid life insurance with a long-term care rider

A permanent life insurance policy that lets you accelerate the death benefit to pay for care. If care is never needed, your family receives the full death benefit.

Annuity with a long-term care benefit

Repositions existing savings into a guaranteed-growth annuity that pays out 2x or 3x its value if you need qualifying care. Underwriting is the most lenient of the three options.

Compare the options in detail

How each one really works — pros, cons, and a real example.

Examples are illustrative. Actual benefits, premiums, and underwriting depend on age, health, carrier, and state of residence. Michael will run real, current quotes from multiple A-rated carriers based on your situation.

Share this with someone you love.

The single most important thing you can do today is forward this page to a family member, a friend, or a colleague. Most people only think about long-term care after it's too late to qualify. Be the person who started the conversation early.

Ready for a conversation?

Bring your numbers. I'll bring the options.

No pressure, no jargon. We'll review what you've calculated, what you can qualify for today, and what a realistic plan looks like for your family.

Free LTC planning conversation

Get personalized long-term care options

Share a few details and Michael will come back with hybrid LTC and traditional policy options from carriers that fit your age, health, and budget.

Request a free consultation

Tell Michael a little about what you're looking at. He'll follow up personally — usually within one business day. No cost, no obligation.

Your information is private and never shared. Used only to contact you back.

The Account Showdown

Two accounts. Same dollars in. Which would you pick?

11 quick rounds. Pick a winner each round. We'll keep score and reveal what each account actually is — with real-life scenarios.

11 quick roundsReal-life scenariosYour tally vs the real tally
Play the Showdown

Free consultation

Let’s make the next decision clearer.

Bring your questions, existing policies, and goals. You’ll leave with a clearer understanding of your options — even if now is not the right time to make a change.

Important — for awareness only

Statistics, ranges, and example costs cited here are drawn from publicly available industry and government sources and are presented for educational and awareness purposes only. Your personal probability, costs, and outcomes will differ based on age, health, family history, geography, care setting, inflation, and many other factors. This material is not a quote, recommendation, or financial, tax, or legal advice. Please consult your own qualified professionals before making any planning decisions.

Sources and further reading

Government program rules, limits and tax figures change. Always confirm current details at the official sources above.

Written or reviewed by Michael Fox

Licensed insurance professional · More than 25 years of financial-services experience

Last reviewed: August 2026